Full-time Copywriter,
Part-time
Dreamer
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Hi, I'm a full-time Copywriter who was born in India but now lives and works in Dubai, UAE.
"Why are you here?" When asked by my journalism professor, I replied with, “I want to tell a good story."
I started writing when I was fourteen, and I am surprised by the fact that I now write for a living.
“It is my belief that a rich, spontaneous joy lies at the root of all creative expression. What is originality, after all, but the shape that results from the natural impulse to communicate to others that feeling of freedom, that unconstrained joy?”
Novelist As a Vocation, Haruki Murakami
Selected Work
Plot
About the brand: Plot is a creative-first management tool that removes hurdles (looking at you doom-scrolling) and streamlines workflows (yay). It is the (one and only) solution for navigating the hyper-connected world of social media marketing.
Spec Work: Plot.so. Copy & Design by Shifa Sarguru.
Unique Group
About the brand: Global Innovator in Subsea Technologies and Engineering
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Air Arabia
About the project: Social media post conceptualisation and copy for Air Arabia, an Emirati low-cost airline. The work was done as part of a proposal sent by Pixel Digital Marketing, a marketing agency in Dubai.
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
