Full-time Copywriter,
Part-time
Dreamer
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Hi, I'm a full-time Copywriter who was born in India but now lives and works in Dubai, UAE.
"Why are you here?" When asked by my journalism professor, I replied with, “I want to tell a good story."
I started writing when I was fourteen, and I am surprised by the fact that I now write for a living.
“It is my belief that a rich, spontaneous joy lies at the root of all creative expression. What is originality, after all, but the shape that results from the natural impulse to communicate to others that feeling of freedom, that unconstrained joy?”
Novelist As a Vocation, Haruki Murakami
Selected Work
Plot
About the brand: Plot is a creative-first management tool that removes hurdles (looking at you doom-scrolling) and streamlines workflows (yay). It is the (one and only) solution for navigating the hyper-connected world of social media marketing.
Spec Work: Plot.so. Copy & Design by Shifa Sarguru.
Unique Group
About the brand: Global Innovator in Subsea Technologies and Engineering
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Air Arabia
About the project: Social media post conceptualisation and copy for Air Arabia, an Emirati low-cost airline. The work was done as part of a proposal sent by Pixel Digital Marketing, a marketing agency in Dubai.
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Wellube
About the brand: Managing asset integrity with reliable, efficient and safe engineering products and solutions.
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Quironsalud
Brand: Quironsalud, 70 Years of Spanish Healthcare
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Hope It Helps
About the brand: Master your podcast, grow your business. It's that simple.
Creative Direction: Marwa Hammad
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Pixel Digital Marketing
About the brand: Every digital journey starts with a pixel.
Creative Strategy & Direction: Marwa Hammad
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Debonairs
Creative Strategy & Direction: Marwa Hammad
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Capitist
Copywriter: Shifa Sarguru
Graphic Designer: Athena Tampoy
Concept: A carousel explaining currency exchange rate with Big Mac Theory.
Social media grid for brand, Capitist, an e-trading platform in MENA
Testimonials
"Shifa is a member of Word Tonic, a global GEN-Z copywriting community where she's able to learn and develop her copy skills in masterclasses with brands like Google + TikTok. I highly recommend Shifa for copywriting projects!"
Carolyn McMurray,
Founder, Word Tonic
"Shifa isn't just a copywriter, she's a wonderful storyteller! Her ability to craft compelling messages, and conduct meticulous research no matter the industry she works with is truly unmatched. She's constantly learning and evolving. I wouldn't hesitate to recommend Shifa to anyone seeking a creative and versatile writer who can not only deliver exceptional content but also foster a collaborative work environment."
Hind Fiddah
Account Manager, NEXA
